WYLDE is a high-end body care brand inspired by the textures, scents and landscapes of the natural world.

The project involved creating a complete brand identity for a collection of body wash, with three varieties inspired by woodland, moorland and the coast. The aim was to create a premium visual identity that feels refined and considered, while still retaining a strong connection to nature.

The identity is built around a distinctive typographic logo, with the organic curvature of the letter 'e' giving the wordmark a subtle, nature-inspired quality. A restrained earthy colour palette brings each scent to life, with each variety taking its own colour inspired by its environment.

The branding was designed to work seamlessly across both physical and digital touchpoints, from the product packaging and printed materials to the website, campaign imagery and wider brand applications. Every element was considered to create a cohesive experience that feels high-end, natural and unmistakably WYLDE.