Pazzi Pizza

Pazzi Pizza’s brand packs bold patterns, a playful mascot, and confident typography for a fresh, youthful wood-fired vibe.

Pazzi Pizza’s brand identity brings the heat with a bold, playful aesthetic that matches their fresh, wood-fired attitude. A high-contrast checkerboard pattern—pulled straight from their interior vibes—sets the stage, while a fun-loving pizza mascot and chunky, confident type give it all a youthful, street-smart edge. It’s modern, a little nostalgic, and designed to stand out—whether it’s on a pizza box, a neon sign, or your Instagram feed.

Scope
Brand Identity, Strategy, Packaging, Website, Print & Digital Collateral, Menus

Red stylized text spelling 'PIZZA' twice, arranged vertically, on a white background.
A pile of circular stickers with red and white patterns, featuring a cartoon pizza slice character and the words 'Pazzi Pizza' and 'We Crust' on an orange background.
People eating pizza with a cartoon pizza mascot overlay and text that says "Pazzi Pizza."
Cover of a cookbook titled 'This Is How We Dough It' with red and white checkers and a starburst graphic labeled 'Pazzi Pizza'.
A stack of white pizza boxes with red checkered patterns and the words "PIZZA" printed in red on top. The boxes are placed on a tiled surface.
Red background featuring white checkered patterns at the top and bottom. White bold text in the center states, 'IN PIZZA WE CRUST'. There is also a white starburst shape with red text that says 'PAZZI PIZZA'.
Person in a white sports jersey holding a slice of pizza close to their open mouth, with a cartoon pizza slice character overlayed in front of them.
A pizza restaurant menu with sections for starters, dips, and pizzas, featuring various pizza options like Margherita, Napoli, Capricciosa, and others. The menu is printed on white paper with red text and is placed on a white grid countertop, with a pizza partially visible in the top right corner.
A red background with a sign saying "This is how we dough it" in bold red font, and a smaller sign below with a cartoon slice of pizza throwing a peace sign, and a promotion for a pizza deal: buy 5 pizzas, get the 6th free.
Red and white checkered pattern with the text 'Pazzi Pizza' in orange in the center.

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