A bold, playful brand identity for Marmalade that blends zesty colour, modern type, and laid-back style to create a fresh café vibe.

The brand identity for Marmalade was designed to be modern, playful, and effortlessly cool. Centered around a crisp, expressive typeface and a juicy pop of orange that makes the name stand out, the look is bold, fresh, and full of personality—just like the café itself. This vibrant aesthetic flows through every detail, from clean, eye-catching signage and minimal, character-driven menus to fun, functional packaging and relaxed, stylish uniforms. It’s a vibe that feels curated but casual—made to catch attention, set the tone, and make Marmalade everyone’s new favourite hangout.