GATHER

Gather is a welcoming neighbourhood café built around one simple idea of bringing people together over great coffee and good food.

The project involved creating a complete brand identity that captures the warmth, personality and sense of community at the heart of the café.

The visual identity is built around a bold typographic approach, using a series of conversational lifestyle phrases that create a friendly and distinctive brand voice. The connected 'th' in the logo subtly represents people coming together, reinforcing Gather's welcoming ethos, while a collection of simple illustrations adds warmth, character and a playful touch throughout the brand.

The branding was designed to work seamlessly across every customer touchpoint, from the café's website and menus to coffee cups, takeaway bags, packaging, coasters, merchandise and signage. Every element was carefully considered to create a consistent and memorable experience that feels inviting, approachable and unmistakably Gather.

The result is a modern café brand identity that balances creativity with functionality, helping Gather stand out in a competitive hospitality market while creating a space where people genuinely want to stay a while.

Services
Brand Identity, Website Design, Packaging, Print, Merchandise, Illustration, Signage & Wayfinding

Close-up image of carpaccio with raw red meat, topped with mustard seeds. Text overlay reads "Gather" with smaller text beneath that says "Coffee and Brunch, 79 TIB Street, Manchester NQ, thisgather.co.uk".
An A-frame signboard on pavement, advertising a coffee and brunch place with the message 'Gather, Come in. We're saying you a seat,' and the address '79 TIB Street, Manchester MQ, thisisgather.co.uk'.
Line drawing of a man walking with a long loaf of bread.
A person holding a pint of ice cream with a blue cup featuring the word 'gather' written on it in white letters.
Person holding a white paper bag with blue handles in front of their face, with the text "Best enjoyed with good company" partially visible on the bag, against a tiled wall background.
Three promotional posters on a wall. The left poster features a close-up of a pastry, with the word "Gather" written across it. The middle poster has a blue background with text that says "Gather, The best conversations start here". The right poster shows an outline of a woman walking a dog with the word "Gather" written vertically alongside.
A person in a striped button-up shirt holding a blue sign that reads, "The conversation doesn't have to end here."
A promotional poster for Gather, a cafe offering coffee and brunch, located at 79 TIB Street, Manchester, UK. The design features a dark blue background with white text, emphasizing the message to start conversations.
Person wearing a white t-shirt with blue graphic of a man holding a baguette, tying a blue apron in a kitchen or bakery setting.
Gather, a coffee and brunch restaurant, located at 79 TIB Street, Manchester NQ, with a minimalist design and the words 'Good coffee, better company' displayed prominently.
A menu on a clipboard on a green table with a glass of water and a barbecue grill in the background.
A packaged premium coffee blend on a metal shelf in a store, with a label describing its flavor notes and weight
Close-up of a person holding a blue baseball cap with the word "Gather" embroidered on it, fingers touching the bill of the cap and a white shirt in the background.
A person dressed in blue jeans holding a blue sign that reads 'Gather' in white script. The person has rings on their fingers and is standing against a gray background.
Close-up of a person holding a white menu with blue text at a restaurant or café; the menu lists various drinks and dishes.
A blue card with the word 'Gather' written in white cursive text, casting a shadow on a white wall
A barista is using a coffee machine to pour brewed coffee into a blue disposable cup with white text that reads 'GATHER.' The coffee machine is metallic with visible knobs and a spout. The person's hand is holding the cup under the spout to collect the coffee.
Person holding a reusable tote bag with a printed graphic of a hiker and the word "wander".
Person wearing a light blue and white striped shirt, holding a business card with blue and white colors and the word 'GATHER' on it.
A woman with dark hair is lifting her blue hoodie, revealing the word 'GATHER' written on the front of the hoodie. She is standing against a green textured wall.
Laptop displaying a website for a café named 'Gather' with an image of a bagel with sesame seeds, alongside text about enjoying good company, on a white table against a tiled wall background.

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