Atelier

A refined, design-led identity for Atelier that blends handcrafted detail with modern minimalism across every touchpoint.

Atelier’s new brand identity brings a crafted, contemporary edge to their specialist joinery work in Macclesfield. At the core is a sleek logomark built from abstract wood panelling that subtly forms an ‘A’—a nod to both their name and their precision-led craft. The vibe is clean, premium, and design-savvy, with a refined set of fonts and an earthy, elevated colour palette that feels modern but rooted. From the website and stationery to uniforms, brochures, and van graphics, every asset was built to reflect their attention to detail and high-end finish—think custom craftsmanship with a design-led twist.

Scope
Brand Identity, Website, Print & Digital Collateral

Credit
Designed at View Creative Agency

The logo of ATELIER featuring a stylized letter 'A' within a circle, followed by the word 'ATELIER' in minimalist brown text.
Business stationery for ATELIER, including letterhead, business card, and envelope, featuring a minimalist design with a logo and text in black and brown colors on a white background.
A person wearing a shirt with the logo and text 'ATELIER,' holding and looking into a camera.
Poster with a dark background and a large geometric logo in a copper color, with the text 'Quality Through Craft' in the upper left corner and contact information in the lower left corner, including an address in Macclesfield, UK, a phone number, an email, and social media handle.
A brochure showing an interior view of a modern minimalist dining and kitchen area with large windows overlooking trees and rooftops. The brochure has a black text section on the left with project details about a private residence in London.
Person holding a fabric tote bag with a geometric design of a triangle within a circle in brown on a white background.
A man with short hair and a beard, wearing a T-shirt with the word 'ATELIER' on it, leaning on a workbench in a workshop, smiling at the camera. There is a saw in the foreground.
Hands holding a black book titled 'Aesthetic' with the words 'Quality Through Craft' on the cover, illuminated by sunlight with large clay pots in the background.
View of an interior staircase with wooden walls and hanging lights, seen through a large window divided into multiple squares.

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