ARC HOUSE

ARC HOUSE is a modern fitness brand created to energise, motivate and inspire, bringing a fresh identity to Bangor's fitness scene.

Designed for a contemporary gym, the branding combines bold typography, a distinctive logo and a confident visual language to create a premium identity that stands out in a competitive fitness industry.

Inspired by movement, momentum and the energy of an electric arc, the logo mark captures the dynamic nature of training while giving the brand a strong, recognisable presence. Every element of the identity was carefully crafted to feel bold, modern and built for performance.

The branding extends seamlessly across environmental graphics, gym signage, apparel, membership cards, merchandise and digital touchpoints, creating a consistent experience at every interaction. More than just a logo, ARC HOUSE is a complete brand identity designed to help the business build recognition, connect with its community and feel more like a premium sports brand than a conventional gym.

Services
Brand Identity, Campaign Design, Website Design, Packaging, Print, Merchandise & Apparel, Signage & Wayfinding, Environmental Graphics, Social Media Assets.

Orange background with black text saying "ARC HOUSE" and a lightning bolt symbol.
An orange A-frame sidewalk sign with black text that reads 'WHAT'S STOPPING YOU?' alongside additional information about open hours and social media, placed on a city sidewalk near a white pillar and building entrance.
Abstract design with large orange and white shapes on a light gray background.
Advertising poster on a green outdoor wall promoting a gym called Arc House, featuring a woman in athletic pose and wearing workout clothes, with large bold orange text saying 'Keep Moving Forward' and 'Energy Into Action', alongside the gym's website and social media handle.
A bright orange warning sign with a black lightning bolt symbol indicating electrical hazard, displayed outside during low light conditions at dusk or evening.
Person adjusting a black cap with an orange logo while sitting on a white surface, wearing a white sleeveless athletic top, with a dark textured background.
Orange and black business cards for 'Your Move' at archousegym.co.uk with @archousegym handle, placed on a white surface with shadows.
Close-up of a person wearing beige workout leggings and a beige sports bra, holding a smartphone with a red and black logo that reads, 'HERO.' The person's hand is resting on the waistband of the leggings.
Close-up of a folded safety or construction sign with orange and gray colors on a speckled gray floor.
Close-up of a woman's shoulder and upper arm, wearing a black sports top with a Thunderbolt logo and the words 'ARC HOUSE' on the rim. Dark hair partially visible.
Close-up of a black lanyard with orange text and symbols, attached to a clear plastic badge holder with a large orange and black graphic ID card, on a black circular surface.
Back view of a woman with dark hair wearing a white tank top and beige pants, carrying an orange bag with black text that reads 'EMBRACE THE GRIND' and a black lightning bolt symbol.
A person holding a black sign with orange text that reads 'SWEAT WITH PURPOSE.' The person is standing barefoot against a white wall with a shadow cast on the wall and floor. The person's face is not visible.
A woman lying on a concrete surface, wearing a dark green jacket, a white crop top with a lightning bolt logo, and black leggings with the brand 'Arc House' on the waistband. She is accessorized with a silver necklace with two circular pendants.
Street scene featuring promotional banners for ARC House gym, a brick building with a graffiti-style red and black arrow symbol, and pedestrians walking past.
Person holding an orange tote bag with a black abstract design, wearing black and white patterned leggings and a beige sleeveless top, standing in front of a gray wall.
Person holding a silver insulated water bottle with the text 'ARCTIC HOUSE' on it, wearing a white sleeveless top.
A large orange banner with black text and a photo of a man on the left side. The text reads "EMBRACE THE GRIND" and includes website and social media information for archousegym.co.uk and @archousegym. The banner is mounted on a dark green fence.
A laptop on a speckled countertop displays a fitness studio website with a woman’s face and motivational text, sunlight casts shadows across the scene.

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